Case Studies


Launch site

Real Estate + Rental Properties


Client Introduction
Paramount Properties is an established Ottawa-based Property Management Company specializing in high quality residential buildings. With 15 properties and over 4,500 units in Ottawa, Paramount Properties has been at the forefront of the apartment rental industry for over 20 years, offering an extraordinary standard of living to tenants.

Overview
The original Paramount Properties site was developed entirely in Flash. As a result, the site had slow load times, no exposure on the major search engines and it was expensive to manage. Atomic Motion helped to re-define the website's primary goals: improve the site navigation, design a compelling interface, significantly increase quality visits, increase the exposure of the apartment units and raise the profile of the company.

Objectives
  • New look and feel
  • Easy to edit Listing Manager
  • Search engine friendly design
  • Online application forms and sales lead generator
  • Increase traffic

Features
  • Search engine friendly design
  • Content Management (CMS)
  • Macromedia Flash integration
  • Clean, intuitive interface design
  • DHTML/CSS integration


Launch site

Government


Client Introduction
Investment Partnerships Canada (IPC) is the Government of Canada's one-stop centre for investment services. IPC provides investors adequate guidance through every step of the investment process, with customized help suited to the company's precise requirements. IPC has a wealth of information, sources and comparative data, as well as access to specialists who can provide the full story on why establishing in Canada makes good business sense for investors.

Overview
The earlier version of Investment Partnerships Canada (IPC) site did not comply with Government of Canada Common Look and Feel (CLF) and web accessibility guidelines.
The challenge was to reach a wider target audience by designing and architecting an information portal in seven different languages, thereby promoting business and investment environment in Canada.

Objectives
  • Improve site architecture and user experience
  • Integrate Government of Canada Common Look and Feel (CLF)
  • Engage the audience and promote investment in Canada
  • Showcase and promote investment environment in Canada
  • Designing and developing the website in seven languages
  • Educate the user of Canada’s competitive advantages in new business
  • Increase site traffic and repeat visitors by implementing SEO techniques
  • Make the site easy to update and maintain by the internal staff

Features
  • GoC Common Look and Feel (CLF) Guidelines
  • Content Management (CMS)
  • Website in seven languages
  • Structured Information Architecture
  • Intuitive Interface design
  • Macromedia Flash integration
  • DHTML/CSS integration



Launch site

Ecommerce Solutions


Client Introduction
Sam Bat – The Original Maple Bat Corporation – began operations in February 1997, and is located in Ottawa, Ontario, Canada.  The corporation is privately held and was founded by Sam Holman, inventor of the patented Sam Bat. All Sam Bats are hand crafted out of Maple – a wood that is denser, harder and stronger than the traditional Ash. Barry Bonds is an enthusiastic supporter of Sam Bats, which played an important role in helping him break the All-Time Major League Home Run Record in 2007. Sam Bats can be purchased online at www.sambat.com

Overview
The previous Sam Bat – The Original Maple Bat Corporation – website needed significant improvements to interface design, navigation, brand awareness and functionality. Atomic Motion’s redesign of the information architecture resulted in stronger brand presence and identity. The implementation of a Content Management System and Ecommerce module expanded the sales platform, leading to greater consumer confidence and accessibility.

Objectives
  • Dynamic new look and feel.
  • Improve online brand awareness.
  • Superior usability.
  • Secure, robust Ecommerce System.
  • Search Engine friendly design.

Features
  • Clean, intuitive, professional interface design.
  • Content Management System.
  • Easy to use, password protected administration section.
  • Search Engine Optimized code and site architecture.
  • Ecommerce module with advanced functionality.